|What to look for when you hire a web designer
If you’re looking to hire a web designer, you may be feeling a bit overwhelmed.
There are millions of websites advertising their design services – how do you
make sure you don’t get scammed or end up with a designer who doesn't care?
Several clients have told me that "They don’t know what questions to ask
when talking with potential designers."
If you understood this stuff, you wouldn't need to hire someone!
Armed with a little information about the qualities you should look for, you’ll be
able to find a web designer who can meet your needs without losing your mind in
A few distinctions
In general, a web designer is someone who creates the look and feel of your
website. A designer will work with you to choose colors, construct branding/logos
if needed, discuss layouts for your website’s pages, and sometimes create
mock-ups (which are pictures of how the actual website will look). Web design is
more than just making pretty pictures; a designer should be knowledgable about
concepts like calls to action, organizing your site’s content, and setting up
layouts that will meet your goals for the site.
Things to consider
1. Does the designer’s style match the way I’d like my site to look?
Look at other websites the designer has done in the past
2. Who will develop my website once I have the design?
Is this included in the monthly pricing?
Many designers partner with a website marketer so that clients pay one price
for both design and marketing. Others may provide mock-ups that need to be
taken elsewhere to be coded into an actual site. Either approach is fine, but
you’ll want to be aware of the costs involved upfront so you can budget
3. What kind of maintenance and upkeep will my site need?
Can I do that myself or will I need to hire someone?
Websites are not a one-time cost. You can’t make a million dollars on the
internet (or even a few hundred dollars) without certain ongoing expenses.
Websites have to be kept up to date, especially if they require third party
plugins or software to function. Your designer may offer maintenance services
or may be able to refer you to someone who does, or you can opt to learn how
to maintain your site yourself.
4. What kind of design files will I receive?
At a minimum, your designer should provide mockups in either PSD
(Photoshop) or AI (Illustrator) format. You should also receive an editable
version of your logo that is PSD, AI, EPS, or PDF. If any premium fonts or
photos/graphics are used in the design, you should have a license for those as
well, or permission to use the designer’s license depending on the rules for that
particular font/graphic. (It’s your responsibility to find that information – do not
depend on anyone else to tell you how fonts or graphics are licensed.)
5. Is the designer available if I need revisions or changes?
What are the costs?
When you hire a web designer, you are hiring him/her for a project as defined
in your contract (if there’s no contract, run away screaming). That doesn’t mean
the designer is obligated to provide free services for life. Find out ahead of time
what costs you’ll incur if you need changes or new layouts down the road, and
keep in mind that rates do change over time – the ballpark rates a designer
gives you in 2015 will not be the same if you contact him/her in 2018.
It’s possible You may need both a designer and marketer. As I mentioned,
those labels can overlap, so there’s no perfect way to tell you what you need.
Knowing the scope of your project and what you’ll want in terms of looks and
functionality are key in finding the professional who is best qualified to help
The benefit to working with me is I am an Illustrator, Graphic Designer
and have extensive experience in Website Marketing or
"How to make money online"
The real value I offer is the cost savings as I do not have to "farm out"
any work you may need.
Why not contact me at email@example.com
I have worked on business websites all over the
United States and Canada since 2003
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